Équipe Helen & Victoria
Helen and Victoria are a local real estate duo in the Lanaudière region. They required a logo and brand identity, social media templates, and a website.
I began by researching local realtors to understand the visual landscape and identify opportunities for differentiation. This competitive review clarified overused design elements and gaps in the market. I then focused on how to position their brand image in a way that felt distinct and aligned with their values.
Their goal was to present themselves as trustworthy realtors with strong community ties, so the design emphasized clarity, warmth and approachability.
